Privacy Policy

Effective Date: [December 01, 2025]

Website: https://TheNews.Guru (“The Website”)

1. Introduction

Welcome to The News Guru. We respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website, in strict compliance with the General Data Protection Regulation (GDPR), the Dutch Uitvoeringswet Algemene Verordening Gegevensbescherming (UAVG), and the ePrivacy Directive.

2. What Personal Data We Collect

We collect data to provide news content, analyze our traffic, and serve advertisements.

A. Data You Provide to Us Voluntarily

• Communication Data: If you contact us via email or a contact form, we collect your name, email address, and the content of your message.
• User Comments: If you leave a comment on an article, we collect the name and email address you provide, as well as your IP address (for spam detection purposes).
• Newsletter: If you subscribe to our newsletter, we collect your email address.

B. Data Collected Automatically (Tracking & Analytics)

When you access the Website, we (and our third-party partners) automatically collect technical data, including:

• Device Information: IP address, browser type, operating system, device type (mobile/desktop).
• Usage Data: Pages visited, time spent on pages, referrer URLs (where you came from, e.g., Facebook, Google), and click data.

3. Legal Basis for Processing

We process your data based on the following legal grounds under Article 6 GDPR:

1. Consent (Art. 6(1)(a)): For placing tracking cookies, serving personalized ads (AdSense), and using marketing pixels (Meta Pixel). You provide this consent via our Consent Management Platform (CMP) banner upon your first visit.
2. Legitimate Interest (Art. 6(1)(f)): For ensuring the security of our website (detecting bot attacks), technically delivering the website content, and basic non-invasive analytics.
3. Legal Obligation (Art. 6(1)(c)): To comply with tax laws or law enforcement requests.

4. Advertising and Monetization (Google AdSense)

This Website is supported by advertising. We use Google AdSense and other third-party vendors to serve ads.

Transparency & Consent Framework (TCF v2.2): We participate in the IAB Europe Transparency & Consent Framework and comply with its specifications and policies. We use a Google-certified Consent Management Platform (CMP) to manage your preferences.

• Third-Party Vendors: Google and other third-party vendors use cookies to serve ads based on your prior visits to our website or other websites.
• Personalized Ads: If you consent via our CMP, Google will use your personal data to serve personalized ads that are relevant to you.
• Non-Personalized Ads: If you do not consent to personalization, you may still see ads, but they will be less relevant to you. These ads still use “functional” cookies for frequency capping (to stop you from seeing the same ad 100 times) and combatting fraud.
• Google’s Data Use: You can learn more about how Google uses data when you use their partners’ sites here: https://policies.google.com/technologies/partner-sites.

5. Social Media and Third-Party Traffic

Since many of our visitors arrive via social platforms (e.g., Facebook, X/Twitter), we integrate specific tools to optimize this experience.

• Social Sharing Buttons: We may use buttons that allow you to share articles on social media. These buttons may collect your IP address and the page you are visiting.
• Meta (Facebook) Pixel: With your explicit consent (via the CMP), we may use the Meta Pixel. This tool helps us measure the effectiveness of our advertising on Facebook by understanding the actions people take on our website. This data is shared with Meta Platforms Ireland Ltd.

6. International Data Transfers

Some of our partners (e.g., Google, Meta) are based in the United States.

• We ensure that any transfer of data to the US relies on the EU-US Data Privacy Framework (for certified companies) or Standard Contractual Clauses (SCCs) approved by the European Commission, ensuring your data enjoys a high level of protection comparable to EU law.

7. Data Retention

We retain your personal data only as long as necessary:

• Analytics Data: Retained for [e.g., 14 or 26 months] before being automatically deleted.
• Contact/Emails: Retained for administrative purposes for [e.g., 2 years] or until you request deletion.
• Comments: Retained indefinitely unless you request removal, to maintain the context of the discussion.

8. Your Rights (GDPR)

Under the GDPR and UAVG, you have the following rights regarding your data:

• Right to Access: Request a copy of the personal data we hold about you.
• Right to Rectification: Correct inaccurate data.
• Right to Erasure (“Right to be Forgotten”): Ask us to delete your data.
• Right to Restrict Processing: Pause the processing of your data in certain scenarios.
• Right to Object: Object to our processing of your data (especially for direct marketing).
• Right to Withdraw Consent: You can withdraw your consent for cookies/ads at any time by clicking the “Privacy Settings” or “Cookie Preferences” link at the bottom of our website.

To exercise these rights, please contact us at: contact@thenews.guru.

9. Cookies Policy

We use cookies to distinguish you from other users.

• Essential Cookies: Necessary for the site to function (security, load balancing).
• Analytics Cookies: Google Analytics (GA4) to understand visitor counts.
• Advertising Cookies: Used by AdSense to profile interests and serve ads.